Is Your Voice Louder Than a Tech Crash?

It’s the stuff online business nightmares are made of.

Website down. Email down.

Right in the busiest enquiry window of the year. And right after I’d sent an email to thousands of people on my database, encouraging them to email me back.

Then the message came in on Facebook.

“Hey Sal, I just replied to your email and got this.”

My client attached a screenshot of gobbledygook code inside an email bounce back.

My heart rate spiked.

I contacted my domain provider to troubleshoot. Twenty-four hours later, I was no closer to a solution - and panic and despair began to creep in.

I didn’t know what to do.

So I did the only thing I do know how to do.

I hit record. And I spoke.

I’d lost my web domain. So I stepped into my real domain — voice.

I posted an honest, raw video sharing what happened and how I was feeling.

And I was not expecting what happened next.

A click frenzy of support!

Friends sent encouragement and good digital vibes...

Business owners confessed their own tech disaster stories...

IT gurus offered insights and fixes and contacts ...

Strangers even called my mobile to see if I was ok!

So much connection sprung from disconnection.

People were invested.

The next day I posted again sharing my optimism for the solution.

And then later the celebration of being back online.

I’ll go so far as to say this: the whole ordeal was a good thing.

When I first wrote about the outage — before I spoke — there was barely a response. Just more people telling me the email was down.

I’ll never know the opportunities lost while my website and inbox were offline.

But I do have data on the opportunities that came in through social media as a direct result of me talking about the outage.

Because when my systems went silent, my voice got loud.

Here’s what this experience confirmed for me:

When we hear the human behind the error, we respond with humanity.

We don’t connect to perfection. We connect to presence. To honesty. To voice.

My advice to you is this: when channels go down, communicate honestly and clearly on the channels you do have.

And never forget the most important channel of all - your authentic, organic, fully tech-independent voice.

Learn more about how your voice can save the day in my best-selling book Voiceprint. Get it HERE.